Repeat visits, bigger baskets and customer loyalty are the backbone of supermarket and grocery businesses. Velocity and Darius make this happen.
For many, grocery shopping is the ‘bread and butter’ of shopping – often more of a chore than a pleasant experience. With Darius, you can make it both enjoyable and rewarding just by, well, making it personal!
We help supermarkets and all kinds of grocery retailers build and strengthen relationships with the brands they stock. You both benefit. You both grow your business.
Before we do anything, we work with you to develop a shopper marketing strategy and build a customized return on investment model for your business.
This is the part where our extensive retail marketing experience and international expertise comes into play.Learn about Darius Discovery
This begins with engaging and, if required, profiling shoppers through your existing database if you have one (it doesn’t matter if you don’t!) and customizing communication across multiple channels, such as email, social media, print, in-store, and much more.Learn more about Darius Engage
This is where Darius integrates with existing proximity technology, such as iBeacon, WiFi and other software to recognize and track your shoppers in-store.
This enables you to provide them with real-time offers when they’re in shopping mode.Learn about Darius Proximity
This is the brain behind it all, the ‘smarts’ that triggers when a message or offer is sent to a shopper based on certain pre-agreed ‘rules’. This might include sending the shopper a notification to their smartphone when they arrive at a particular aisle or store, or emailing them with details of a special promotion.Learn about Darius React
By integrating Darius™ with your POS, not only can you see which offers they’re redeeming, but you can also begin to understand the halo effect different offers or coupons generate. This means that you are able to give them more of what they want!Learn about Darius Checkout
This is where Darius™ takes all the information provided through all the other Darius™ products (Engage, Proximity, Checkout and React) and aggregates it into individual profiles for each shopper who engages and allows them to be grouped together for ongoing targeted engagement.Learn about Darius Profiler
One of the great things about Darius™ is there’s no need for a resident data scientist. The intuitive and easy-to-understand measurement and analytics within Darius™ allows retailers to react in real-time and to drive new pre-store and in-store engagement and actions. Darius™ makes shopper insights easy and, most important, actionable.Learn about Darius Insights
"We are currently in the 6th week of our 'Discovery' programme where we have currently engaged with over 30% of our unique shoppers, and 25% of our engagements have been lost shoppers from new local competition."
Brian McCaughey Londis Inverary, UK
Velocity Worldwide and our personalization and insights technology, Darius for Retail drives engagement, visits, and spend for every sort of brick-and-mortar retailer. From supermarkets to shopping malls and sports stadiums; from convenience stores and cosmetics brands, to fuel retailers and fashion retailers, we help our clients create, develop, manage, and measure interactions with their customers all along their decision-making and buying journey.
Find out how we can work with you to get you more customers, spending more, more often