Real-time, integrated and interactive fan engagement before, during and after the match or gig levels the playing field between the stadium experience and the at-home experience. This drives game attendance, helps retain season ticket sales, and supports and drives brand sponsorship.
Fans aren’t always just interested with the action on the pitch or on-stage – very often, what’s happening elsewhere in-venue matters just as much to them. Personalization and real-time features made possible through Darius gives them the experience they want.
Whether club or concert merchandise, big beer brand, or fast-food concession, Darius builds relationships between in-venue retail and fans through personalized, relevant messaging. This grows spend per visit across concessions and merchandise stores.
"We have a very diverse range of membership but they all face a similar challenge: how can they build data on their customers and use it to effectively market their businesses? Through our partnership with Velocity Worldwide, utilizing the Darius platform, I believe we have solved this problem and developed a very effective tool that will see our membership increase revenue streams, increase footfall and increase repeated sales. I have admiration for the team at Velocity and indeed have great praise for the way they innovate our approach to solving our problems."
Colin Neill Chief Executive, Hospitality Ulster – ‘the industry body for the hospitality sector in Northern Ireland’
Velocity Worldwide and our personalization and insights technology, Darius for Retail drives engagement, visits, and spend for every sort of brick-and-mortar retailer. From supermarkets to shopping malls and sports stadiums; from convenience stores and cosmetics brands, to fuel retailers and fashion retailers, we help our clients create, develop, manage, and measure interactions with their customers all along their decision-making and buying journey.
Find out how we help you get more fans, spending more, more often.