Get ready for increased footfall, stronger and better and more profitable relationships with your retail tenants and shoppers.
Whether it’s competition from online retail or from a neighboring center, your shoppers have lots of choice. Darius helps you create and deliver personalized and relevant shopper marketing messages, offers and rewards that help you compete.
Your tenants will notice the benefits where it matters most: in their cash registers. And so will you!
To help maximise the benefits of shopper engagement we talk with you about your challenges and objectives.
We can then work with you to develop a customized strategy and return on investment model designed to meet your needs.Learn about Darius Discovery
This begins with engaging and, if required, profiling shoppers through your existing database if you have one (it doesn’t matter if you don’t!) and customizing communication across multiple channels, such as email, social media, print, in-store, and much more.Learn more about Darius Engage
This is where Darius integrates with existing proximity technology, such as iBeacon, WiFi and other software to recognize and track your shoppers in-store.
This enables you to provide them with real-time offers when they’re in shopping mode.Learn about Darius Proximity
This is the brain behind it all, the ‘smarts’ that triggers when a message or offer is sent to a shopper based on certain pre-agreed ‘rules’. This might include sending the shopper a notification to their smartphone when they arrive at a particular aisle or store, or emailing them with details of a special promotion.Learn about Darius React
By integrating Darius™ with your POS, not only can you see which offers they’re redeeming, but you can also begin to understand the halo effect different offers or coupons generate. This means that you are able to give them more of what they want!Learn about Darius Checkout
This is where Darius™ takes all the information provided through all the other Darius™ products (Engage, Proximity, Checkout and React) and aggregates it into individual profiles for each shopper who engages and allows them to be grouped together for ongoing targeted engagement.Learn about Darius Profiler
One of the great things about Darius™ is there’s no need for a resident data scientist. The intuitive and easy-to-understand measurement and analytics within Darius™ allows retailers to react in real-time and to drive new pre-store and in-store engagement and actions. Darius™ makes shopper insights easy and, most important, actionable.Learn about Darius Insights
"Darius enabled us to deliver very compelling promotions to our target shoppers, which incentivised both visits and spend resulting in our footfall for August last year grown by 2.5% against the previous year and then ending up 4% ahead of the national benchmark for the month."
Mark Haynes Centre Director, County Mall
Velocity Worldwide and our personalization and insights technology, Darius for Retail drives engagement, visits, and spend for every sort of brick-and-mortar retailer. From supermarkets to shopping malls and sports stadiums; from convenience stores and cosmetics brands, to fuel retailers and fashion retailers, we help our clients create, develop, manage, and measure interactions with their customers all along their decision-making and buying journey.
Find out how we help you and your retailers get more customers, spending more, more often.