Darius for Retail Retail brands

Darius for Retail connects individual retail stores, their customers and their brands.



Darius drives footfall and sales, and helps you build stronger and more profitable relationships with your shoppers.


Your Customers

Darius allows you to create and deliver personalized, relevant messages, offers and rewards that result in compelling shopping and brand experiences for your customers.


Your Brands

Whether you stock just one brand or thousands, Darius builds and strengthens brands and brand relations.

To see how this comes together to grow your brand, please check out our short video and get in touch.



Darius Discovery Detailed audit of your existing approach to shopper engagement

Before we do anything, we work with you to develop a shopper marketing strategy and build a customized return on investment model for your business.

This is the part where our extensive retail marketing experience and international expertise comes into play.

Darius Discovery

Darius Engage Shopper engagement and segmentation through information capture and customized communication across multiple channels

This begins with engaging and profiling shoppers through your existing database (don’t worry if you don’t have a database, we’ll help you get one!) and customizing communication across multiple channels, such as email, social media, print, instore, and much more.

Learn more about Darius Engage

Darius Proximity Shopper detection and tracking during a shopping visit

This is where Darius integrates with existing proximity technology, such as iBeacon, WiFi and other software to recognize and track your shoppers in-store.

This enables you to provide them with real-time offers when they’re in shopping mode.

Learn about Darius Proximity

Darius React Real-time reaction based on shopper-related events, such as proximity or purchase

This is the brain behind it all, the ‘smarts’ that triggers when a message or offer is sent to a shopper based on certain pre-agreed ‘rules’. This might include sending the shopper a notification to their smartphone when they arrive at a particular aisle or store, or emailing them with details of a special promotion.

Learn about Darius React

Darius Checkout Closing the loop on an in-store visit by matching purchases and redeemed offers to an individual shopper

By integrating Darius™ with your POS, not only can you see which offers they’re redeeming, but you can also begin to understand the halo effect different offers or coupons generate. This means that you are able to give them more of what they want!

Learn about Darius Checkout

Darius Profiler Visually review and aggregate shopper behavioral and purchase data to identify insights for future communications

This is where Darius™ takes all the information provided through all the other Darius™ products (Engage, Proximity, Checkout and React) and aggregates it into individual profiles for each shopper who engages and allows them to be grouped together for ongoing targeted engagement.

Learn about Darius Profiler

Darius Insights Intuitive and easy-to-understand measurement and analytics for continuous assessment

Intuitive and easy-to-understand measurement and analytics within Darius™ allows retailers to react in real-time and to drive new pre-store and in-store engagement and actions. Darius™ makes shopper insights easy and, most important, actionable.

Learn about Darius Insights

Darius™ makes continuous personalization and clientèling a reality

It means you can create personalized experiences around product promotions and events. It helps you make the most of your Sales Associates.
And it means real-time, actionable management insights and decision-making.

"I couldn’t be happier with the results from our first Darius campaign. What impressed me most was the ability to integrate our existing shopper data into Darius. In a very short time frame I could see our entire shopper database segmented and organized, allowing us to create and publish a campaign and measure the success in real-time."

Uncle Giuseppe’s Marketplace, New York

Case Studies Like you, we are all about the results

Time to grow your business?

Find out how we can work with you to get you more customers, spending more, more often

Get in touch