Darius drives footfall and sales, and helps you build stronger and more profitable relationships with your shoppers.
Darius allows you to create and deliver personalized, relevant messages, offers and rewards that result in compelling shopping and brand experiences for your customers.
Whether you stock just one brand or thousands, Darius builds and strengthens brands and brand relations.
Before we do anything, we work with you to develop a shopper marketing strategy and build a customized return on investment model for your business.
This is the part where our extensive retail marketing experience and international expertise comes into play.Darius Discovery
This begins with engaging and profiling shoppers through your existing database (don’t worry if you don’t have a database, we’ll help you get one!) and customizing communication across multiple channels, such as email, social media, print, instore, and much more.Learn more about Darius Engage
This is where Darius integrates with existing proximity technology, such as iBeacon, WiFi and other software to recognize and track your shoppers in-store.
This enables you to provide them with real-time offers when they’re in shopping mode.Learn about Darius Proximity
This is the brain behind it all, the ‘smarts’ that triggers when a message or offer is sent to a shopper based on certain pre-agreed ‘rules’. This might include sending the shopper a notification to their smartphone when they arrive at a particular aisle or store, or emailing them with details of a special promotion.Learn about Darius React
By integrating Darius™ with your POS, not only can you see which offers they’re redeeming, but you can also begin to understand the halo effect different offers or coupons generate. This means that you are able to give them more of what they want!Learn about Darius Checkout
This is where Darius™ takes all the information provided through all the other Darius™ products (Engage, Proximity, Checkout and React) and aggregates it into individual profiles for each shopper who engages and allows them to be grouped together for ongoing targeted engagement.Learn about Darius Profiler
Intuitive and easy-to-understand measurement and analytics within Darius™ allows retailers to react in real-time and to drive new pre-store and in-store engagement and actions. Darius™ makes shopper insights easy and, most important, actionable.Learn about Darius Insights
It means you can create personalized experiences around product promotions and events. It helps you make the most of your Sales Associates.
And it means real-time, actionable management insights and decision-making.
"Darius allows our team to create, publish and measure our digital shopper marketing campaigns in real-time. Built-in metrics allow us to better understand the marketing channels and media that work and don’t work for the business. This helps us plan for the future in a strategic and meaningful way. The in-store WiFi at all seven Uncle Giuseppe’s Marketplace locations is fully integrated with Darius Proximity, allowing us to recognize our customers and deliver relevant, personalized marketing messages."
Amanda Bortzfield, Head of Marketing Uncle Giuseppe’s Marketplace, New York
Velocity Worldwide and our personalization and insights technology, Darius for Retail drives engagement, visits, and spend for every sort of brick-and-mortar retailer. From supermarkets to shopping malls and sports stadiums; from convenience stores and cosmetics brands, to fuel retailers and fashion retailers, we help our clients create, develop, manage, and measure interactions with their customers all along their decision-making and buying journey.
Find out how we can work with you to get you more customers, spending more, more often