"By using Darius this has enabled us to segment our customers in terms of their likes, their favourite brands, their proximity. We can even deliver personalised content for promotions. Perhaps most importantly, we can measure the actual effort of the campaign itself. As an example, last summer we had our signature event “The Summer Series” where we saw sales growth of 40% upwards for some of our key retailers."
David Pickett Centre Director, Parkway Shopping Centre
This is the brains behind Darius; the ‘smarts’ that triggers a personalized marketing message, offer or reward based on certain pre-agreed ‘rules’ when your customer is instore.
Tapping into all types of proximity technology, including in-store WiFi, iBeacons, digital signage and Automatic Number Plate Recognition (ANPR), Darius allows you to do things like send your customers a welcome message to their phone on arrival at your store, send them an e-coupon in real-time, let them know about a sale that’s going to start in 15 minutes, ask them about their visit when they leave, and much more.
A clever and crucial feature is how easily Darius React can be configured to allow for things like how often your customer is communicated with during their visit, the time of day, the day of week, and so on. This means you can carefully manage how often, and when the customer receives a message, offer and other notifications.
Of course, the big benefit is how Darius React makes your proximity tech investment work much harder by turning passive data gathering into active, relevant and personalized marketing.
More and more retail tech providers are partnering with us to add value to what they’re offering their clients.
If you don’t already have proximity tech installed, our work with a number of tech providers means we can help you get going.
We deliver business growth personalization and insight strategies and solutions for retailers of all shapes and sizes.
When it comes to physical retail, there are very few challenges we haven’t seen or helped solve. Here are just a few of them.
Darius is made up of a number of components – each all about growing your business. Depending on your needs, objectives and strategy, you can select just one, some, or all. You can go for for the full end-to-end solution, pick and mix to match specific needs, or size up the opportunity to scale up. Whatever you go with, you can be sure that you have made a great decision for your business.
If the time has come for you to want to know more about how you can give your customers an in-store experience that sets your business apart, we’d love to hear from you.