Topshop/Topman is a tenant at Castlepoint Shopping Park. The retailer had been experiencing a downturn in sales growth over the previous months and was keen to deploy a campaign using our shopper engagement platform, Darius™ that would promote their sales stock and stimulate sales in the short-term.
The campaign needed to be activated within a very short time-frame and needed to drive immediate sales, but also capture valuable shopper data to allow the centre marketing team to become even more targeted with future campaigns for this tenant.
Two versions of the campaign were delivered:
For the general shopper campaign:
For the student promotion campaign:
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