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Shopping Centre, Ireland The Watch Store at Jervis

The Background

The Watch Store is a tenant at the Jervis Shopping Centre. After many years of successfully trading at the centre, they were keen to utilise the centre’s shopper database to target and engage with potential new shoppers.

The Challenge

Engage with shoppers who are not already regular shoppers with The Watch Store to encourage them to visit and spend in-store; incentivise increased spend amongst existing Watch Store shoppers.

The Solution

Darius™ was used to deliver a shopper marketing campaign for the Watch Store deployed across web, social and email channels and comprising a competition to engage new shoppers with the brand, and a bounce back offer of €20 off on spend of €100 in-store.

Outcomes

  • Over 1700 shoppers signed up to receive the discount coupon

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