Handbag and fashion accessories brand, Parfois opened their first Dublin city centre store at the Jervis Centre in 2014. Jervis has been using Darius as their shopper engagement platform since the beginning of 2013.
As a relatively new brand, Parfois were keen to leverage the value of the shopping centre’s existing shopper database, while at the same time increasing their own database.
The Jervis Centre team designed a campaign on Darius which promoted Parfois’ key product ranges and allowed shoppers to opt-in to Parfois communications, delivered either by the Jervis Centre or directly by the brand itself.
The campaign included a series of targeted communications to those shoppers who had registered to hear about accessory or fashion brands from the centre. Social media was also used to drive new engagements through promotion of a competition sponsored by Parfois.
Key Results were:
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