Designed to engage, the Valentines promotion at Centre Court, had to cater to a time-sensitive audience and encourage increase spend in the centre. 3,000 imitation diamonds were distributed in branded jewellery boxes during peak commuter times with the call to action of registering the unique code found at the bottom of the box to see if they’ve won a real diamond.
Darius was used to register all data associated with the promotion, track responses and push relevant retailer offers out to the audience after they registered their code.
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